In 2022, we secured the business of Ulta Beauty's Brand Partner division, where our mission was to strategically propel consumer products through focused campaigns designed to boost awareness, increase store and online traffic, and drive conversions. In 2023 alone, we garnered over 1.5 billion impressions for the brand and their partners.
Client
Ulta Beauty
Year
01/01/2021
The biggest differentiator between Maple Tap and most other agencies is the emphasis we place on strategy. We never create merely for the sake of creation. Our creative work is grounded in rock-solid strategy, which opens doors and allows us to engage with our audience in the manner they prefer, and in the places where they are most receptive, down to the words they will engage with most.
For Ulta Beauty, the diversity of each campaign brief required unique strategic solutions. No two months were the same; every brief called for a novel strategy that directly addressed the brand’s immediate objectives. Whether the goal was to drive website traffic, increase social media engagement, or enhance visibility for new product launches, our team developed and delivered a tailored strategy deck each month. This flexibility and precision in strategy formulation allowed us to consistently exceed established performance benchmarks, affirming the strength of our approach.
In the era of AI, the art of copywriting and design has transformed, but the value of human insight remains irreplaceable. At Maple Tap Creative, we blend advanced AI tools with the nuanced understanding of our experienced creatives to craft messages and visuals that truly resonate. While AI helps us generate ideas faster and understand broad trends, it’s our human touch that knows how to speak to the heart of your audience. We don't just produce copy; we utilize the top 10 words your audience loves. Our designs go beyond aesthetics, embodying the language that speaks directly to your consumers. Together, AI and human creativity ensure your campaign stands out from the sea of sameness
We take a unique approach to production that sets us apart in both content quality and value. Every filming initiative is an opportunity for multiple outputs, thanks to our 'minishoots' strategy. As we capture our primary footage, we also focus on what we call 'sawdust'—the often discarded, yet potentially valuable, by-products of our shoots. These snippets are then creatively transformed in post-production into additional assets such as GIFs, carousels, or engaging quizzes featuring our talent. This efficient use of resources ensures that we leverage every moment on set to its fullest potential, offering our clients a richer array of content options from a single project.
From high production value (show here) to run n’ gun iPhone shoots our mindset is always tuned in to optimization and filling out content calendars.
It’s no secret influencers play a pivotal role in getting attention in today’s overcrowded everything. At Maple Tap, they enhanced many of our high-resolution video productions with the authenticity that only peer endorsement can provide.
Our strategy stemmed from understanding that consumers are more likely to engage with and trust content shared by someone they view as a peer, with data revealing a 70% increase in purchase intent when influencers are involved. By pairing sophisticated video content with relatable influencer narratives, we've consistently achieved engagement rates that surpass industry benchmarks by nearly 25%, proving the effectiveness of our integrated approach.
Our use of animation breathes life into standard marketing assets, transforming static designs into compelling, motion-infused visuals. We focus on animation as a way to bring fresh visual perspective and life to your products, which makes them more appealing. This strategy not only garners attention but also enhances the consumer's journey from interest to purchase by providing an engaging, animated experience that highlights more benefits of your products, ultimately driving more sales.
At Maple Tap Creative, our strategy for driving growth on social channels hinges on a proactive, responsive approach to content creation. We start by producing one or two episodes of various original content series. By monitoring their performance and audience engagement, we quickly identify which series resonate the most with viewers. Successful series are expanded with additional episodes, while less popular ones are discontinued. This method ensures that we continually adapt our content strategy to audience preferences, optimizing engagement and growth on your social channels.
