In 2020, we secured the Kelley Blue Book social account following the success of a Pinterest video that exceeded all expectations. This victory led us to become their designated social media agency, tasked with creating both paid and organic content. Throughout the year, we developed over 500 innovative assets, significantly boosting the brand’s social media presence. Our comprehensive approach not only increased Kelley Blue Book’s following but also demonstrated our prowess in leveraging the social landscape to foster substantial growth through targeted, strategic content.
Client
Kelley Blue Book
Year
05/03/2020
We believe in our bones that profound insights drive powerful communication. When we partnered with Kelley Blue Book, our primary objective was to delve deep into the consumer psyche, pinpointing the specific emotions and experiences associated with purchasing a car. Every quarter we undertook comprehensive cultural and emotional research to grasp not just the functional aspects of car buying, but the emotional journeys that accompany this significant decision.
Equipped with this knowledge, our team crafted targeted messaging that resonated with these key emotional moments, aligning our campaigns with cultural touchpoints that significantly influenced our audience. This approach allowed us to engage with potential buyers precisely in the manner they preferred and in the environments where they were most receptive to our messages. By speaking to consumers on their terms and tapping into the moments that matter most to them, we consistently achieved higher engagement rates than our competitors, setting a new standard in automotive marketing.
Our strategy encompassed a robust blend of both organic and paid content, ensuring a comprehensive reach and engagement across different audience segments. While our paid campaigns were designed to aggressively target and capture immediate attention, our organic content played a crucial role in building lasting relationships with the audience.
Organic content, by its nature, helps establish a brand’s voice and strengthens consumer trust without the direct cost of paid advertising. This type of content is essential for fostering long-term engagement. It thrives on authenticity and provides real value to your audience, whether through informative articles, engaging videos, or interactive social media posts.
Another huge part of our work with KBB was paid advertisements that balance authenticity with persuasiveness, enhancing both audience trust and conversion rates. By deeply understanding audience preferences and crafting compelling narratives, we ensure our messages resonate personally and are perceived as valuable advice, not just a sales pitch. Our consistent tone across paid and organic content strengthens brand trust, while our value-driven approach and clear calls-to-action encourage effective engagement. This strategic alignment drives powerful results, proving that when you speak authentically, your audience listens and acts.
