A few months before we were set to kick off work with BMW USA, the brand was hit with a 1 billion dollar lawsuit. While this lead to significant budget restrictions, our work for BMW was a masterclass in turning constraints into creative opportunities. We adopted scrappy approaches to the work such as light painting, shoots that leveraged natural light, and other tricks to produce compelling visuals. Our crowning achievement was launching 'The BMW Pit Crew,' a social-first series that brought year-round holiday cheer and became a key strategy in maintaining engagement with BMW’s audience, proving that creativity flourishes under pressure and even when $$$ might not be what you thought it was.
Client
BMW
Year
06/04/2019
During the holiday hustle, standing out can be as challenging as navigating a snowstorm. That's why in 2021, we introduced the BMW Holiday Pit Crew, inspired by the legendary STIG from "Top Gear." This crew isn't just about speed—they're a symbol of BMW's commitment to exceptional, lightning-fast service. Created to deliver BMW's holiday messages in a fresh, engaging way, these original characters exemplify our knack for crafting unique content that cuts through the festive noise. If you're aiming to stay distinctive and relevant, let's talk about what our original content can do for your brand.
